Baikal Lobridge, the first Russian company to enter Chinese communications consulting market and open two offices in the country — in Xiamen and Hong Kong, signed a cooperation agreement with Strategic Public Relations Group (SPRG).
SPRG is one of the leading network agencies in the Asia-Pacific region and the largest agency in Hong Kong. The company’s offices are also located in Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia. In total, the staff of the company comprises 310 top-class professionals. It works in all areas of communications consulting.
SPRG is one of the leading network agencies in the Asia-Pacific region and the largest agency in Hong Kong. The company’s offices are also located in Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia. In total, the staff of the company comprises 310 top-class professionals. It works in all areas of communications consulting.
"Partnership with SPRG became a logical step in the development of Baikal Lobridge in China after opening an office in Hong Kong last year and an office in Xiamen two years earlier. On the one hand, the new partner’s network will increase the capacity for comprehensive support of Russian clients in China and Asia-Pacific Region reducing any transportation costs inevitable in foreign campaigns to a minimum. On the other hand, Baikal Lobridge and Strategic Public Relations Group see a high potential for synergy in supporting investment projects from China to Russia. Operating activity with the new partner will be organized from the office of Baikal Lobridge in Hong Kong. I am sure that our partnership with SPRG will cement Baikal Lobridge place in China", – noted Eduard Voytenko, CEO.
Baikal Lobridge has four areas of activity in China: China-Russia, Russia-China, Russia-Asia-Pacific region and support of Chinese customers in China. Today, the portfolio of Baikal Lobridge in Asia-Pacific market includes IR consulting for Chinese investors interested in the Russian regions, communications support for Russian high-tech startups in China, support of Russian export companies from different industries in China and the Asia-Pacific region, a number of transportation and logistics projects, as well as a training on PR peculiarities in China and countries of the Asia-Pacific region.
