Scientific and Production Association ‘Microgen’

In response to client’s request, we developed a GR strategy aiming at modernizing the production site by engaging public support and safeguarding public procurement of the live influenza vaccine with the Federal Agency for State Reserves (Rosrezerv).

Developing GR Strategy

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The project involved building a meaningful dialogue with key stakeholders, including the Ministry of Health of the Russian Federation, the Ministry of Industry and Trade of the Russian Federation, the Federal Service for Surveillance on Consumer Rights Protection and Human Well-being (Rospotrebnadzor), dedicated research institutions, etc.

Developing Communications Strategy

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tags

Industries: #Pharmaceuticals and medical devices #Healthcare #Public sector

Stakeholders: #Ministry of Health of the Russian Federation #Ministry of Industry and Trade of the Russian Federation #Federal Service for Surveillance on Consumer Rights Protection and Human Well-being (Rospotrebnadzor) #Ministry of Finance of the Russian Federation #The Government of the Russian Federation #Research and expert organizations #State Duma #FMBA of the Russian Federation #Rostec

Our toolkit: #Stakeholder mapping #Regulatory and legal analytics #GR communication #GR consulting #Organization of meetings #GR strategy #Argumentation and positioning #Lobbying #Data collection #Pharmacoeconomics #Crisis management #Coalitions and alliances #PR and media #Task forces

Years: 2017–2019