Crisis communications in the digital environment for a pharmaceutical company
Niarmedik
Niarmedik is a Russian pharmaceutical, biotechnology, and medical company
About the company
The client requested to mitigate the significant reputational damage caused by harmful content proliferation in search results and social media. Sustained negative sentiments undermined consumer trust.
Client’s request
Our results:
Over 90% of negative references were removed or pushed beyond the first search results page.
01
Our solution
Key focus areas
01

  • We deployed a comprehensive SERM strategy, including continuous monitoring of search results and key media platforms, negative content audit and categorization by risk level and credibility.
SERM Strategy
03

  • We delivered SEO optimization of positive content to remove harmful sources from top search rankings. Formal statements were submitted to remove unlawful content, posted in violation of the Russian Federal Law On Advertising, the Civil Law Provision 152, and the Constitution of the Russian Federation, Art. 21 and 23.
SEO Optimization
02

  • We created and promoted positive narrative through expert publications, interviews with top executives and physicians, analytical papers, and industry-specific reviews.
Content Development and Advancement
tags
Years: 2021
Industries: #Pharmaceuticals and medical devices
Stakeholders: #Mass media and new media
Our toolkit: #Digital #Crisis management #PR and media #Reputation management #Reputation audit
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ООО «БКГ»
ОГРН 1157746465667 | ИНН 7727176391 | КПП 770301001
123056, Россия, г. Москва, ул. Большая Грузинская 30А, стр. 1, БЦ «Грузинка 30»
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Submit a request and our specialists will contact you for all the details.
Contact Baikal Lobridge®
ADD A PDF FILE
Send a request