Niarmedik is a Russian pharmaceutical, biotechnology, and medical company
About the company
The client requested to mitigate the significant reputational damage caused by harmful content proliferation in search results and social media. Sustained negative sentiments undermined consumer trust.
Client’s request
Our results:
Over 90% of negative references were removed or pushed beyond the first search results page.
01
Our solution
Key focus areas
01
We deployed a comprehensive SERM strategy, including continuous monitoring of search results and key media platforms, negative content audit and categorization by risk level and credibility.
SERM Strategy
03
We delivered SEO optimization of positive content to remove harmful sources from top search rankings. Formal statements were submitted to remove unlawful content, posted in violation of the Russian Federal Law On Advertising, the Civil Law Provision 152, and the Constitution of the Russian Federation, Art. 21 and 23.
SEO Optimization
02
We created and promoted positive narrative through expert publications, interviews with top executives and physicians, analytical papers, and industry-specific reviews.