Social Media Intelligence (SOCMINT)

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Analysis of discourse across social and digital media to identify reputational risks, uncover hidden trends, and prepare for crisis communications.

Social Media Intelligence (SOCMINT)

Main

Center for Analytics

Use of open-source intelligence, digital footprints, and forensic methods to validate hypotheses and assess the probable background of campaigns.

OSINT Tools

06

Identifying key themes, narratives, patterns, and irregularities in social and digital media with respect to information dissemination dynamics.

Media Landscape Analysis

01

Identifying hubs of negativity, fabricated narratives, and influence networks.

Source Mapping

02

Evaluation of emotional environment, behavioral response of the audience, and factors influencing the perception of a brand, individual, or topic.

Sentiment Analysis

03

Identifying vulnerabilities and triggers that could escalate a reputational crisis or amplify a negative agenda.

Reputational Risks

04

Analysis of pressure campaigns, including astroturfing, bot activity, coordinated leaks. Identifying CIB (Coordinated Inauthentic Behavior) signs and tracing primary sources.

Digital Investigations

05

Transformation of large sets of data into analytical conclusions, including causal relationships, scenario modeling and assessments of threat levels.

Data Interpretation

07

Preparation of bespoke materials, including analytical memos, reviews and recommendations upon responding, repositioning, and calibrating communications strategy.

Generation of Analytical Reports and Studies

08

We detect hidden signals within the media landscape and transform them into manageable communication solutions

Key modules

Our SOCMINT approach combines OSINT methods, digital forensics and media semiotics technique. This analysis enables the identification of artificial information campaigns, the assessment of public sentiment dynamics and the production of evidence-based recommendations for strategic communications and crisis preparedness.

Our projects begin where businesses face situations requiring in-depth analysis, balanced positioning and thorough insight into the external dynamics.

When companies come to us

Common requests

A company detects a significant increase in criticism or an abnormal activity on social media and requires analysis of sources and dynamics of the negative narrative.

Escalating Negative Agenda

01

There are signs of coordinated attacks, bot activity, or fabricated narratives necessitating investigation and verification.

Suspected Pressure Campaigns

02

There is a need to proactively assess information risks and escalation scenarios to develop crisis communication response.

Crisis Preparedness

03

Company strategy, context or its public role are changing, thus requiring a review of narratives and assessment of the potential audience response.

Media Repositioning

04

We advise clients across a wide range of sectors — from energy and pharmaceuticals to IT and e-commerce

industry focus

We understand the specific dynamics of each industry and develop government engagement strategies tailored to its regulatory and market environment.

Unmanned Systems

Perfumery & Cosmeceuticals

Pharma, Medical goods, Supplements

Healthcare &
Insurance

Energy, Oil & Gas, Petrochemicals (Fuel & Energy Sector)

Commerce (retail, wholesale,
e-com)

Tobacco & Alcohol

IT, Telecom & Information Security

Construction &
Real Estate

FinTech & Banking

Automotive & Machinery Manufacturing

Public Sector

Creative Economy

Food & Agriculture

International Relations & Security

Climate & Ecology

Platform Economy (marketplaces, classified platforms, aggregators, etc.)

Metallurgy & Mining

Мы совмещаем правовую и отраслевую экспертизу
с глубоким пониманием механизмов принятия решений органами власти. Такой подход позволяет нам трансформировать данные в практические решения и обеспечивать клиентам долгосрочное преимущество.

Let's discuss your challenge

МИССИЯ И ЦЕННОСТИ

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We form a dedicated project team and build an efficient set-up to address your specific request.

Relevant articles, studies, comments, and reviews

media

We share analytics that help businesses gain an insight into the evolving global context and make the right decisions.