Support for an international taxi aggregator entering the Kazakhstan market
DiDi
DiDi is a world’s leading technological company, developer of digital platforms for urban mobility and public transportation services.
About the company
During COVID-19, the client sought to enter the Kazakhstan market. Our team conducted a comprehensive analysis of country’s political and regulatory environment to provide a strategic GR support for the client.
Client’s request
Our results:
In collaboration with Kazakhstan’s public authorities, we launched a major social project providing free transportation for healthcare professionals and secured company’s integration into the Kazakhstan market.
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Our solution

Key focus areas:

01

  • We conducted an in-depth assessment of Kazakhstan’s regulatory, social, and political landscape, identifying key stakeholders and potential risks. Based on the data, we developed a tailored GR strategy for the service launch, taking into account industry-specific regulations and existing restrictions.
Developing GR Strategy
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  • Our GR strategy relied on the social and political landscape to build efficient collaboration across the key stakeholders, including the Ministry of Healthcare of the Republic of Kazakhstan, the Agency for the Protection and Development of Competition of the Republic of Kazakhstan, and local executive authorities (akimats).
Developing Communications Strategy
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ООО «БКГ»
ОГРН 1157746465667 | ИНН 7727176391 | КПП 770301001
123056, Россия, г. Москва, ул. Большая Грузинская 30А, стр. 1, БЦ «Грузинка 30»
Submit a request and our specialists will contact you for all the details.
Contact Baikal Lobridge®
Send a request
Submit a request and our specialists will contact you for all the details.
Contact Baikal Lobridge®
Send a request