Кейс DiDi — Baikal Lobridge

During COVID-19, the client sought to enter the Kazakhstan market. Our team conducted a comprehensive analysis of country’s political and regulatory environment to provide a strategic GR support for the client.

Client’s request

Our results:

In collaboration with Kazakhstan’s public authorities, we launched a major social project providing free transportation for healthcare professionals and secured company’s integration into the Kazakhstan market.

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Our solution

Key focus areas:

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We conducted an in-depth assessment of Kazakhstan’s regulatory, social, and political landscape, identifying key stakeholders and potential risks. Based on the data, we developed a tailored GR strategy for the service launch, taking into account industry-specific regulations and existing restrictions.

Developing GR Strategy

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Our GR strategy relied on the social and political landscape to build efficient collaboration across the key stakeholders, including the Ministry of Healthcare of the Republic of Kazakhstan, the Agency for the Protection and Development of Competition of the Republic of Kazakhstan, and local executive authorities (akimats).

Developing Communications Strategy

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tags

Years: 2021–2022

Industries: #Transport and infrastructure

Stakeholders: #Ministry of Healthcare of the Republic of Kazakhstan #Agency for the Protection and Development of Competition of the Republic of Kazakhstan #Akimats #Ministry of Trade and Integration of the Republic of Kazakhstan

Our toolkit: #Stakeholder mapping #GR strategy #CSR #ESG #Regulatory and legal analytics #Regulatory monitoring #GR consulting #GR communications #Social and political monitoring #Political risk analysis #Coalitions and alliances #Organization of meetings