GR Insights & Research

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Baikal Lobridge prioritizes R&D in the GR field in Russia. Research conducted by our company in partnership with leading sociologists helps identify core trends in the GR industry, study shifts within professional environment and formulate an unbiased view on the development of the GR function across Russian and international companies.

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GR Insights & Research

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GR-Ecosystem

Research that helps government and business gain an insight into GR and lobbying dynamics in Russia

GR Insights

The study was conducted with the support of the Russian Union of Industrialists and Entrepreneurs (RSPP), the American Chamber of Commerce in Russia (AmCham), and the Center for Eurasian Cooperation (CEC). The applied methodology included a survey of leaders from large and medium-sized Russian and international companies. When collecting data, we sent personified invitations to participate in the survey, which ensured a relevant and high-quality managerial perspective.

The findings of the study provide a comprehensive overview of the position and relevance of the GR function within the corporate governance system, reflect its maturity level and allow outlining key directions for further development of B2G relations in Russia.

In 2026 Baikal Lobridge presented the third edition of its sociological study of the GR industry in Russia, “GR Function as Seen by Top Executives of Large and Medium-Sized Businesses: Priorities, Efficiency and Points of Growth”. For the first time, the accent in the study shifted from GR specialists to C-suite and company leaders.

This focus enabled us to:

GR Function as Seen by Top Executives of Large and Medium-Sized Businesses (2026)

define key areas of growth and constraints for the GR development within the current regulatory and political landscape.

identify approaches to measuring efficiency and economic impact of the GR function;

evaluate the availability and structure of the GR budget, as well as outsourcing practices for external consultants;

examine models for corporate implementing of the GR function and approaches to its organizational design;

analyze the degree of C-level executives involvement in the dialogue with government bodies;

define the GR role in the internal governance structure and strategic corporate development;

assess the in-house perception of the GR function by leaders of large and medium-sized companies;

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The applied methodology included online surveys and expert interviews with both Russian and international GR specialists, as well as CEOs of large corporations. The findings of the study helped create an up-to-date “profile” of a Russian GR specialist, identify effective working methods used by professionals in the field, and define the current state of the GR market.

In 2024, we completed another evaluation of the current state of the GR industry in Russia aiming at documenting the shifts that had occurred over the two year period, and understanding the impact the new political and economic context had had on the profession evolution. The study enabled us to reach the following objectives:

to evaluate the current state of the GR market in Russia etc.

to analyze GR functioning in companies’ departments and recruitment methods for specialists;

to determine key personal qualities and professional skills required of GR specialists;

to identify the most widely used communication channels for B2G relations;

to examine how the core activities of corporate GR specialists and their functions evolved;

Research on the GR industry in Russia (2024)

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The applied methodology included online surveys and expert interviews with both Russian and international GR specialists, as well as CEOs of large corporations. The findings of the study helped create an up-to-date “profile” of a Russian GR specialist, identify effective working methods used by professionals in the field, and define the current state of the GR market.

In 2021, our company conducted its first expert study of Russia’s GR industry. This enabled us to:

evaluate the current state of the GR market in Russia etc.

analyze GR functioning in companies’ departments and recruitment methods for specialists;

determine key personal qualities and professional skills required of GR specialists;

identify most widely used communication channel in B2G relations;

define core functions of corporate GR specialists, as well as their objectives;

Research on the GR industry in Russia (2021)

download PDF