Rodina Political Party

Our team was required to deliver a comprehensive and effective municipal election campaign, integrating field operations and digital tools for maximal voter engagement.

Client’s request

Our results:

The Rodina Party won the elections, securing over 70% of seats in the Tambov City Duma.

01

Our solution

Key focus areas

01

We designed a comprehensive election campaign strategy, encompassing media planning, development of visual identity and key messages.

Developing Campaign Strategy

03

We implemented a dedicated digital strategy across social media platforms and established a content promotion framework employing video production and targeted publications.

Executing Digital Campaign

04

The campaign prioritized engaging with opinion leaders, local communities, and ensuring proactive response to public debates. New regional media were launched.

Engaging with Opinion Leaders

02

Our team crafted a series of campaign slogans, outdoor banners, and voter outreach materials aligned with both the party’s ideology and local voter demands.

Crafting Slogans

back to cases and clients

tags

Years: 2020

Industries: #Elections

Stakeholders: #Political parties #General public #Mass media and new media

Инструменты: #Digital #PR and media #Communications strategy #Events #Social and political monitoring #Coalitions and alliances #Political consulting #Reputation management #Reputation audit #Information gathering #Advertising #PR consulting #Sociological research