THE WORLD CHANGES EVERY DAY,
THAT IS WHY WE ARE HERE.
TO TRANSFORM THE GR MARKET
AND TO TRANSFORM WITH IT.
TO REMAIN A STRATEGIC PARTNER
WE HAVE LONG BEEN.
TO BE AN EXPERT FOR EXPERTS.
TO OFFER A MULTI-FACETED APPROACH,
TO SHAPE A SUSTAINABLE FUTURE TOGETHER
Geopolitical shifts, sanctions regimes, continuous regulatory changes, influence of socio-economic and international trends are shaping a new reality where businesses must act at a greater pace, with more precision and confidence.
When Baikal Communications Group entered the market in 2015, Russia's GR industry was just emerging. We came to equip businesses with a toolkit for strategic management of uncertainties – to transform the external environment from a source of risks into a world of opportunities.
Today, we continue to set the tone for industry development. Through educational programs, research, publications, forums, and professional associations, we have managed to build a universe that nurtures a new generation of GR specialists and strengthens the position of corporate GR as an independent business function.
Today, we uphold and live by the values that have always defined our work: expertise, transparency, and quality. By expanding our solutions and deepening our analytical competencies, we respond to the demand of the day – strategic foresight and confidence in the future, supported by accurate data and precise conclusions. We are a team that transforms opportunities into deliverables and potential – into competitive advantage.
We are Baikal Lobridge.
Throughout our history, we have been supporting businesses seeking resilience in complex environments. At this new stage of our growth, we are enhancing this role further on. A partnership with Baikal Lobridge gives our clients manageability, predictability, and a stronger position in their relations with the state and society.
Even strong players need a partner capable of translating strategic vision into measurable results.
We work with the experts in their own right – CEOs, top executives, industry leaders – those who value their time and expect solutions that deliver.
Our resources are diverse and embrace political and industry studies, GR strategies and lobbying technologies, legislative practices and legal expertise, PR, digital and crisis communications, as well as access to primary information sources and data analytics.
We integrate classic GR tools with innovative analytical and digital solutions to deliver a holistic vision to the client's request.
We initiate projects that create a lasting value for both clients and society. In 2016, we established the Lake Baikal Foundation. Its mission is to preserve the unique ecosystem of Lake Baikal and develop national water resources management systems.
By allocating a share of its profits to Foundation’s development, Baikal Lobridge supports meaningful environmental initiatives and involves clients in real transformations, which shape a sustainable future.