"Today, new communications strategies are being designed in a time when companies reduce funding of PR activities. On the one hand, it threatens their efficiency but, on the other hand, because of that, heads of PR departments have to find ways to tackle the current communications tasks, optimize their activities and opt for integrated communications. Nobody can afford “docking and waiting out the crisis in a quiet harbor”, stakeholders from our communications industry have to quickly adjust the course so that their companies can continue their voyage,"— said Anastasia Tsvetkova.