Its role will be to strike a balance between protecting consumer rights, supporting small and medium-sized businesses, and meeting the needs of a rapidly growing digital economy. According to the Association of Internet Trade Companies (AKIT), the group is expected to become the main platform for developing policy on e-commerce, platform-based employment, and digital platform services.
Government agencies, led by the Ministry of Industry and Trade, are currently working on measures to create a more level playing field between traditional retailers and marketplaces. Reaching a compromise that satisfies all market participants is expected to take time.