The dispute between marketplaces and banks over discounts remains the key regulatory issue. Despite government efforts to promote localization in the automotive industry, manufacturers are facing financial constraints, making transitional measures necessary. New initiatives to tackle the shadow economy are also likely to emerge soon. Rosstandart will develop a national standard (GOST) for digital product labeling.
Restrictions on discounts would directly affect consumers. The Public Council of the Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing (Rospotrebnadzor) said that removing marketplace discounts could increase product prices by 15–20%. Wildberries and Ozon have confirmed that prices could rise. Representatives of Yandex Market said they are open to discussions.
A common standard could make it easier for businesses to work with labeled products, but companies will need to adapt their existing processes to meet the new requirements.